Screw Yahoo!, Google, and the gang; K-Fed’s got it goin’ on in the world of search. Kevin Federline apparently has a deal with a search company called Prodege where he now has his own branded search engine. I wouldn’t normally say anything since The Superficial already had this covered, but there’s one important message that I need to share:

Yes, it’s true; if you use Kevin Federline’s search engine to look for Kevin Federline, you won’t find Kevin Federline. Awesome. Perhaps there’s justice in this universe after all.

Prodege is an advertising engine - basically you label the engine with whatever you want (in this case, K-Fed) and then you earn money as people search with the engine. From their FAQ:

Are the PRODÉGÉ search results going to be as good as the search engine I am using now?
Absolutely. The people who support your cause by searching your site will get the same high-quality search results they are used to seeing.

What percentage of revenue does a PRODÉGÉ partner receive?
Your organization will receive 30-50% percent of gross search revenues generated.

Uh… perhaps if by “absolutely” they mean “not even close” then this is true - otherwise, they’re just useless scammers looking to sell sponsored search links. I hope this stunt is worth it, K-Fed.

Hardly.